Global beauty tech company APR (CEO Kim Byung-hoon) announced on Jan. 25 that it has achieved record-breaking year-end performance in its promotion in the United States, the largest beauty market in the world.
APR explained that it achieved US$24.2 billion in sales in the United States from November to December last year, marking a remarkable 169 percent growth compared to the same period in 2022.
November and December are the most profitable consumer periods in the United States, spanning from Black Friday to Christmas, during which many companies conduct extensive promotions.
In particular, after Black Friday, there is “Cyber Monday,” mainly dominated by e-commerce companies, leading into the Christmas and year-end gift preparation period. Therefore, for consumer goods companies that have entered the U.S., this is considered the most crucial time for performance growth.
Especially, the beauty device brand “Medicube AGE-R” played a pivotal role in boosting performance, riding on the increasing awareness and popularity of beauty devices in the U.S.
“Booster Healer” gained popularity in the U.S., and the newly introduced “Eye Shot” surpassed sales of 2,000 units in its first month in the U.S. The MediCube brand experienced remarkable growth, achieving a 194 percent increase during the two months of November to December compared to the same period last year.
With steep year-end growth, APR also set a new monthly sales record in the U.S. In August of last year, APR also achieved a monthly sales record with approximately 6.9 billion won (US$5.16 million), driven by strong sales during Amazon Prime Day. Recording around 13.6 billion won in sales in November, APR once again broke its record in just three months. Additionally, the sales in December surpassed 10 billion won.
APR, which has demonstrated its global presence by participating in CES 2024 and finalizing a distribution agreement in Thailand and Qatar, has plans to further accelerate its expansion in the U.S. market.