Pernod Ricard Korea, the Korean division of the wine and spirits company Pernod Ricard, will operate a pop-up space featuring Glenburgie, a single malt released by its modern classic Scotch whisky brand Ballantine’s, at Lotte World Mall Atrium from January 24 to February 12.
Ballantine’s Glenburgie single malt is created at the Glenburgie Distillery in Scotland. It is the core single malt used for Ballantine’s blend, forming the heart of Ballantine’s whisky character.
The pop-up, themed “Ballantine’s paradise,’ features the Glenburgie distillery mysteriously but enchantingly harmonized with traditional Korean roof tiles. A garden inspired by the Ballantine’s Glenburgie distillery will be set up around the space to provide visitors with a unique brand experience.
Visitors can also enjoy special artworks created as a collaboration between Ballantine’s and the traditional Korean painter Ham Bo Kyung. Additionally, Ballantine’s x Ham Bo Kyung Lunar New Year limited packages will be available in the Artist Collaboration Zone. The event ‘A talk with the artist Ham Bo Kyung’ will be held as part of the January 24 opening to allow the artist to share stories related to Ballantine’s including about her collaboration with the brand.
Special cocktail classes will be hosted by Ballantine’s brand ambassadors. A premium cocktail class featuring Ballantine’s Glenburgie single malt will be held four times a day during the event period at the main bar within the pop-up. Reservations for the cocktail class are available on Naver for consumers over the legal drinking age.
The event zone provides a range of experiences including traditional Korean games rearranged in a contemporary style such as Gonggi and Tuho, a psychological test to find the whisky that best suits each person, and a photo zone that makes people feel like they are inside a traditional painting.
Consumers can purchase Ham Bo Kyung Lunar New Year limited packages, Glenburgie single malt 12YO, 15YO, 18YO, and many other forms of merchandize at the pop-up. As part of its efforts to support a culture of responsible drinking, the company is also operating a Drink More Water campaign zone within the pop-up. There will be an event for all those purchasing Ballantine’s to highlight the importance of maintaining hydration when consuming alcohol.
Miguel Pascual, Marketing Director of Pernod Ricard Korea, commented, “The pop-up space provides an opportunity to experience the charms of Ballantine’s with its long history, tradition, and high quality in a very modern and contemporary way. We hope people can enjoy a special convivial moment with their family and friends (above legal drinking age) in this pop-up paradise.