Pernod Ricard Korea, the Korean affiliate of the global wine and spirits company Pernod Ricard, announced that it held a special lecture to help build a sustainable bar culture on January 15, 2024.
The special lecture was offered as part of the Bar World of Tomorrow training program that Pernod Ricard Korea has been providing since January 2022. In addition to its regular training program, Pernod Ricard Korea offered an in-depth session known as the ‘T-Talk’ program to create a forum for ongoing in-depth discussions on sustainability in the bar industry. It was intended for the graduates of the program to share practical tips and insights on sustainability which can be applied in the bar operation.
The first special lecture was offered in November 2022. The company invited head bartender Odd Strandbakken of Charles H at the Four Seasons Seoul to introduce a concept of sustainability that can be applied to the bar industry. He also passed along techniques to create sustainable syrups and garnishes using local produce and some cocktail recipes made with these ingredients.
In the second special lecture, representatives from three leading bars well known in Korea for practicing sustainability - Bar Charm, Pine & Co, and Bar Zest - joined as speakers, sharing their experiences and insights.
The third special lecture held on January 15 was delivered by Seo Jung-hyun, the owner of ‘Bar Jangsaeng’ and Park Ji-soo, the owner of ‘Zest’ bar in Cheongdam, both well-known for practicing sustainable bar operation. Mr. Seo shared valuable tips and trends on sustainable practices that can be introduced to bar operations while Mr. Park conducted a hands-on session on carbonating cocktail drinks, offering insights on carbonation and receiving positive feedback from participants.
Frantz Hotton, CEO of Pernod Ricard Korea commented, “It is important for all stakeholders to continuously share ideas and work to practice sustainability in order to establish a culture of sustainability in the hospitality industry. We hope that this special lecture marking its third edition can help build a more sustainable bar culture in Korea.”
The Bar World of Tomorrow is a professional training program offered by the Pernod Ricard Group to bartenders and bar owners around the world to help build a sustainable bar culture. The training has been conducted for bartenders and managers of legal drinking age working in bars, hotels, and restaurants. Since its launch in Korea in January 2022, approximately 450 bartenders and university students majoring in relevant studies have successfully completed the program.