Hanryu Holdings holds an opening bell event to celebrate its listing on NASDAQ on Oct. 26, 2022 (local time), at Times Square in New York City.
Hanryu Holdings holds an opening bell event to celebrate its listing on NASDAQ on Oct. 26, 2022 (local time), at Times Square in New York City.

After proudly becoming the first domestic startup to directly list on the NASDAQ, Hanryu Holdings is facing a red light for its continued listing just half a year after going public. Hanryu Holdings is the holding company of Hanryu Bank, which operates the Korean wave fandom platform FANTOO. FANTOO is an application that provides a communication community for K-pop fans.

According to the U.S. Securities and Exchange Commission (SEC) on Jan. 10, Hanryu Holdings stated in its third-quarter report that additional losses and negative cash flow is expected. The company added, “Such uncertainty raises substantial doubt about whether the company can continue to exist as a business for the next 12 months after the issuance of this quarterly report.” Hanryu Holdings submitted its third-quarter report on Nov. 17 of last year.

The reason for the uncertainty about the continued existence as a going concern is the approximately twofold increase in losses. In the first three quarters of 2022, Hanryu Holdings reported a net loss of US$5.03 million. However, the figure grew to US$9.16 million in the same period of last year. Operating expenses surged by 76.98% over the year, primarily driven by a sharp increase in marketing and advertising expenses as well as general administrative expenses such as personnel costs, while revenue only increased by 49.10%.

The stock performance since the listing has been lackluster for Hanryu Holdings. After going public at US$10 per share in August, the company closed at US$7.80 on the first day of trading. Subsequently, the stock continued to decline, dropping to US$1.00 per share on Nov. 10 of last year. On the day the third-quarter report, which highlighted the increased net loss, was submitted, the stock plummeted to US$0.50. On the most recent trading day, Jan. 9, it closed at US$0.84. If Hanryu Holdings’ stock continues to trade below US$1.00, the company could receive a delisting warning from the SEC.

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