Ahead of its Galaxy Unpacked event in the United States, Samsung Electronics has embarked on a campaign to promote ‘Galaxy AI’ at major landmarks around the world.
On Jan. 7, Samsung Electronics announced the launch of digital outdoor advertisements for its Galaxy Unpacked 2024 event across 13 countries, including at COEX in Seoul, South Korea; the Piazza del Duomo in Milan, Italy; centralwOrld in Bangkok, Thailand; Times Square in New York, New York, the U.S.; and Piccadilly Circus in London, the U.K.
The digital video starts with a metallic cube, symbolizing the Galaxy Unpacked, which then transforms into a star shape, concluding with the message “Galaxy AI is coming.”
This video, heralding a new era of mobile AI, captures consumer attention by expressing the endless possibilities and anticipation surrounding Galaxy AI.
Meanwhile, Samsung Electronics is set to unveil new Galaxy products on Jan. 17 (local time) in San Jose, California, the U.S. These products are expected to revolutionize the way users connect and create in their daily lives.