FILA Holdings announced a new leadership structure on Jan. 8, naming FILA USA President Todd Klein to take on the newly created role of Global Brand President. Klein will report to FILA Holdings and join the board of FILA Luxembourg, a wholly owned subsidiary of FILA Holdings that oversees FILA’s global trademark in all markets except for PRC, Hong Kong SAR, and Macao SAR territories. In addition to his existing responsibilities, Klein will assume responsibility for overall operations of the FILA brand including global product and marketing strategies.
For this new role, Klein brings visionary leadership, extensive industry experience and an intimate understanding of the FILA brand and organization. Klein joined FILA USA as President in January 2023 with over 30 years of experience, overseeing diverse teams across numerous markets and regions. Klein’s proven track record includes introducing groundbreaking products as Adidas Group’s Vice President of Advanced Concepts and leading double-digit sustainable growth while directing sports apparel and footwear divisions in the U.S. and Germany. Klein also successfully steered the rebranding of Reebok as its Global Sports Marketing Director.
This new structure marks a significant milestone in FILA’s 113-year history. In 2022, FILA announced a five-year “WINNING TOGETHER” strategy plan, to become the leading authentic sports brand inspired by the style, elegance and passion of its Italian heritage. Introducing the role of Global Brand President is intended to unify and enhance FILA’s global brand and presence and foster a cohesive and superior consumer experience, while continuing to invest in accelerating innovation.
“At this exciting time for the FILA family, as we continue to make progress in our five-year global strategy, we needed a leader to ensure a sharper and more cohesive vision for FILA and to direct the brand to new heights,” said Keun-Chang (Kevin) Yoon, CEO and President of FILA Holdings. “Todd’s extensive industry experience and profound comprehension of FILA’s brand, operations, products, and services make him the ideal person to fill this vital role as Global Brand President.”
“I am honored and excited to take on this broader set of responsibilities within FILA Group to lead our strategy asserting FILA’s position as a premium lifestyle sports brand while upholding our valuable heritage,” said Todd Klein. “We’ll seek to deliver game-changing product innovations and continue to invest in inspirational collaborations. And we’ll reach out to consumers with a consistent brand voice across diverse platforms, leveraging their insights and feedback to more intentionally fuel product creation.”