Collaborating with Sticky Monster Lab & British Artist
With its wit and freshness, Premium vodka ABSOLUT, which represents Pernod Ricard Korea Co. Ltd (Pernod Ricard Korea), has collaborated with the globally renowned design studio Sticky Monster Lab and Olly Alexander-an active composer, an actor, and the front man of the British Band Years&Years-and, released two limited edition products that stimulate consumer desires for collection.
Earlier in August, ABSOLUT provided a unique experience by operating a pop-up store collaboration with the design studio Sticky Monster Lab. With Sticky Monster Lab, ABSOLUT showcased its ‘World of ABSOLUT COCKTAILS’, the second campaign of ‘Born to Mix’, throughout the pop-up store.
Through characters with different uniqueness and traits coming together, ABSOLUT well-expressed its brand philosophy of combining diverse ideas, experiences, individuals, and cultures and thus creating positive life changes and a better world.
All 1,000 sets of ABSOLUT X Sticky Monster Lab limited edition products were sold within a month-long operation of the pop-up store, showing its popularity, and receiving significant love from consumers.
Even after the closure of the pop-up store, consumer inquiries about the showcased limited-edition products continued. In response to the great support and love, ABSOLUT has returned with three types of "ABSOLUT X Sticky Monster Lab Shaker & Jigger" limited-edition set for year-end.
The new products feature the transformation of three popular cocktails, Vojito, Cosmo, and Double Passionfruit Star, into the Sticky Monsters characters of shakers and jiggers. Consumers get to meet these special limited-edition shaker and jigger sets at a special price when purchasing an ABSOLUT bottle. This limited edition is getting noticed for going beyond being utilized in pop-up stores and expanding into a form where consumers can collect the brand’s limited-edition products.
Furthermore, ABSOLUT is also showcasing ‘ABSOLUT MOSAIK’, a limited edition collaborated with British artist Olly Alexander. ‘ABSOLUT MOSAIK’ is part of the “Born to Mix” campaign and is one of the annual limited edition release products. The design aims to break the mold and create a more open world, emphasizing respect for individuality, overcoming differences, and working together to build a better world and bring positive change.
In Olly Alexander’s Mosaik design, blue and pink colors express diversity, and the combination of unique pieces symbolizes the beauty of diversity. The new design reminds people how diverse the world can be when embracing each other’s opinions and perspectives, representing the core of ABSOLUT’s ‘Born to Mix’ campaign—diversity and social integration.
Miguel A. Pascual Nombela, Marketing Director at Pernod Ricard Korea, mentioned, “ABSOLUT’s two limited edition products send a message that a better world can be created when individuals, cultures, and experiences come together. We are naturally “Born to Mix” and this could be expressed in different ways as we do with our limited editions.”
By Jung Min-hee (pr@businesskorea.co.kr)