LG Display has accelerated its efforts to secure its global leadership in the vehicle display market, a key area of future growth, by leveraging its superior technology. According to display industry sources on Dec. 19, LG Display entered the vehicle display market in 2005 by producing Central Information Displays (CID). At that time, foreign companies, mainly from Japan, dominated this market. LG Display adopted a strategy to target the high-value, large vehicle display market.
The demand for large and high-resolution vehicle displays has been increasing recently, drawing attention. With the advent of software-centric vehicles (SDVs) and other futuristic cars, there’s a growing trend in applying vehicle displays that conveniently manipulate various information.
According to the global market research firm Omdia, LG Display has been global number one in market share (based on sales) of premium vehicle displays larger than 10 inches for five consecutive years since 2018. The company attributes its top position to differentiated technology, strict quality control, and a stable supply capacity.
LG Display has continuously introduced independently developed technologies such as wide viewing angle technology and high-sensitivity touch functions and was the first in the industry to mass-produce vehicle OLEDs in 2019. Its tandem OLED device structure, a pioneering development by LG Display, is a core technology of its vehicle OLEDs. Tandem OLED involves stacking two organic light-emitting layers, which improves durability over the conventional single-layer approach.
LG Display has commenced mass production of second-generation tandem OLEDs this year. This new product improves the efficiency of the organic light-emitting device, enhancing brightness and lifespan. It also reduces power consumption by about 40% compared to previous models, as explained by LG Display.
LG Display plans to strengthen its world-leading position in premium vehicle displays by focusing on three main products: plastic OLED (POLED), Advanced Thin OLED (ATO), and Low-Temperature Polycrystalline Silicon (LTPS) LCD, all based on its tandem OLED technology.
POLED combines tandem OLED elements with a flexible plastic substrate. It cuts power consumption by 60% compared to LCDs and reduces weight by approximately 80%. ATO features a sleek design using a thin glass substrate and is competitively priced. LTPS LCDs are advantageous for larger sizes and higher resolutions compared to traditional LCDs.