Pernod Ricard Korea announced its opening of the ‘JAMESON Distillery on Tour’ pop-up, a recreation of the JAMESON Distillery in Dublin, Ireland, to start from 21st at a representative resort during the winter season, Pyeongchang Phoenix Park. Following Jamsil Lotte World Mall and Andong Go-Out Camping Festival, the third pop-up in the series will run a prolonged period of over two months until Feb 25th to meet the consumers.
JAMESON Irish Whiskey is opening a ' JAMESON Distillery on Tour' pop-up in the vast snowy landscapes of Pyeongchang Phoenix Park, offering a diverse space for adult visitors to enjoy the brand. All of the programs are only available for people over 19 years (legal drinking age).
First, 'Distillery Tour Program' where adult participants can experience JAMESON's heritage, brand story, and product. The program, hosted by a JAMESON brand ambassador, has received positive reviews of whiskey lovers from its two prior successful runs, proving its quality and immersive experience.
A 'Cocktail Class' using JAMESON for winter whiskey cocktails is also available, featuring recipes that capture the seasonal essence, including not only highballs but also warm options like Yuja Hot Toddy, aiming to stimulate the taste buds of adult visitors. Following is the 'DIY Goods Zone' providing a space for visitors to customize accessories such as beanies and gloves, offering a more varied experience. In the 'Event Zone,' visitors can engage in the JAMESON Yutnori game and meet winter sport items from the sportive street brand 'Volcom’. The 'Bonfire Zone' located in front of the pop-up store will allow visitors to enjoy JAMESON cocktails in a relaxing environment.
Not only at the Pop-up venue, but also in the Phoenix Park F&B venues park “Lieto” and the BBQ zone, allowing adult visitors to enjoy JAMESON in diverse settings and programs. The resort, designed for relaxation after sports activities, will feature JAMESON in various locations, ensuring that consumers above 19 can comfortably enjoy JAMESON at different times and locations.
Miguel A. Pascual, marketing director of Pernod-Ricard Korea stated, "JAMESON is the n.1 Irish whiskey brand worldwide, offering the best of both pot still whiskey and fine grain whiskey." He further mentioned, "Through the third 'JAMESON Distillery on Tour' pop-up in Pyeongchang, we bring new experience to enjoy a joyful winter, meeting JAMESON in a unique way continuing from summer and fall."