Art & Design International(hereinafter: Art & Design), running the Global skincare brand # OOTD Beauty, was awarded the 1 Million Dollar Export Tower award on the 60th national trade ceremony day. OOTD Beauty made its debut in the United States through offline retailers such as Macy’s, TJ Maxx and Marshalls, achieving a successful start by surpassing 300,000 sales upon its launch in 2022. Subsequently, the brand expanded its presence on the US Amazon Prime platform, rapidly increasing its awareness.
Choo Hye-in, the CEO of Art and Design, stated, "Starting with the initial export of the men's beauty brand SWAGGER, the three brands we are currently promoting have all grown into global brands." She expressed her joy, saying, "In particular, OOTD Beauty, which has gained popularity with derma cosmetics, vegan certification, and certification for all products being hypoallergenic, has achieved $1 million USD in exports in 2022, continuing its reputation as a K-beauty brand."
The National/Presidential Top Exporter award is based on export performance from July 1st of the previous year to June 30th of the current year. This year, 1704 companies were recognized as top exporters with export performances exceeding $1 million. OOTD Beauty can be found not only on Amazon but also in Macy's and Watsons, SASA, Guardian stores in Southeast Asia. Recently, the brand has garnered significant attention with the release of holiday limited gift sets through TikTok and Reels.
Furthermore, the premium vegan perfume brand SWG Collection has entered Russian perfume shops, marking another milestone in its growth as a global brand.