LG Display has started to further solidify its global No. 1 position in the automotive display business, which is an order-based business and a future growth driver behind differentiated technologies.
LG Display has been ranked No. 1 in the world in terms of shares of the market of premium automotive displays 10 inches or bigger for five consecutive years since 2018, according to global market research firm Omdia. Omdia cited LG Display’s differentiated technology, strict quality control, and stable supply capacity as its strengths.
LG Display entered the in-vehicle display market in 2005 with production of center information displays (CIDs). Although the CID market was dominated by foreign companies such as Japan, LG Display’s strategy was to target the market of large-scale automotive displays with high added value.
LG Display is further boosting its business competitiveness by providing a new driving experience with a diverse lineup of automotive organic light-emitting diode (OLED) displays using its proprietary technology and ultra-large, low-power, ultra-high-brightness technologies based on high-performance low-temperature polycrystalline silicon liquid crystal displays (LTPS LCDs).
In particular, the tandem OLED device structure developed for the first time in the display industry is the core technology of LG Display’s automotive OLED displays. Tandem OLED displays are made based on the method of stacking two layers of organic light-emitting layers characterized by high brightness, long life, and durability compared to the existing one-layer method.
Second-generation tandem OLED displays, which entered mass production this year, raised the efficiency of organic light-emitting elements, resulting in higher luminance and longer lifespan while reducing power consumption by about 40 percent compared to the previous generation. Based on the tandem OLED technology, LG Display plans to focus on landing more orders with differentiated technologies for three products, plastic-OLED displays, advanced thin OLED displays, and LTPS LCDs.