Samsung Electronics has been ranked among the top five global brands for the fourth consecutive year.
The Korean tech giant took fifth place in the world with a brand value of US$91.4 billion. This is a 4 percent jump from 2022, according to the Global 100 Brands released by Interbrand, a global brand consulting firm, on Nov. 21 (local time).
The top spot went to Apple, valued at US$502.7 billion, followed by Microsoft, Amazon, and Google. U.S. companies dominated the top 20 brands while Toyota (#6 - Japan), Mercedes-Benz (#7 - Germany), BMW (#10 - Germany), Louis Vuitton (#14 - France), and SAP (#20 - Germany) fared as well as non-U.S. firms. Samsung Electronics was the only Korean company to make the top 20, with Hyundai Motor placed at No. 32.
This year, the brand values of the top 100 companies grew at an average rate of 5.7 percent due to an overall global economic slowdown. This is a significant slowdown from last year’s average growth rate of 16 percent. Among the top five brands, Microsoft’s value rose by 14 percent year over year, followed by Samsung and Apple with growth rates in the 4 percent range.
BMW joined the top 10 club at #10, while Disney dropped to #13. By industry, the automotive (9 percent) and luxury (6.5 percent) brands posted sharp growth among the top 100 brands.
Samsung Electronics has been among the top 10 global brands for 12 consecutive years, from 2012 to 2023. Since 2020, it has been the only non-U.S. company in the top five global brands. This year, despite a slump in the global information technology industry, Samsung’s brand value ascended across all business segments, including mobile phones, TVs, home appliances, networks, and semiconductors.
Interbrand said the Samsung brand fed off Samsung’s consistent, company-wide “One Samsung”-based customer experience strategy, differentiated SmartSync connectivity and gaming experiences leveraging its diverse product portfolios; leadership in future innovative technologies such as sixth-generation communications, artificial intelligence, automotive electronics, augmented reality and virtual reality and enhanced environmental, social responsibility and governance leadership through eco-friendly activities involving all product lines in this brand assessment.