On Oct. 22, SPC Group announced that Paris Baguette has surpassed 500 outlets worldwide.
Paris Baguette has been on a roll, opening stores consecutively in places like Pennsylvania, New York, and New Jersey in the U.S.; Toronto, Canada; and Shanghai, Beijing, and Xi'an in China since last month. This year, the company opened a total of 50 new stores, surpassing the milestone of 500 global outlets.
The landmark 500th global store of Paris Baguette is located at Changi Airport’s Terminal 2 in Singapore, known as T2 Landside. Singapore has further significance for Paris Baguette as it serves as a strategic outpost for their forthcoming ventures into the Middle Eastern and halal markets.
Achieving the milestone of 500 global outlets was made possible due to several strategic business maneuvers. These include elevating the quality of their products based on superior techniques that can captivate tastes from Europe and America; differentiating their products with a unique Bakery Café concept and strategic products like sandwiches and fresh cream cakes; and localizing their entry strategies based on regional characteristics through direct expansions, joint ventures, and master franchising.
Paris Baguette plans to continue its global expansion and aims to open more than 50 international stores by the end of the year.