Samsung Electronics is considering the adoption of MicroLED technology for its Galaxy Watch. This move is perceived as a strategy to rapidly seize the MicroLED market while intensifying competition with the Apple Watch.
On Oct. 16, Samsung Electronics announced through their newsroom that they are in the process of reviewing the expansion of MicroLED applications to small displays, including smartwatches.
MicroLED is a self-emissive display wherein ultra-small LEDs thinner than a strand of hair produce their own light and color. As it’s based on inorganic materials, one of its significant advantages over Organic Light Emitting Diodes (OLEDs) is that it does not suffer from burn-in or afterimage issues.
Currently, MicroLED technology is predominantly supplied for premium TVs and large displays. Specifically, Samsung Electronics has incorporated MicroLEDs only into its large TV lineup, with sizes like 76, 89, 101, 110, and 114 inches. LG Electronics also utilizes MicroLED exclusively for its premium oversized lineups.
However, MicroLED TVs face restricted demand due to their high price, with the cost of available models often exceeding 100 million won each. Industry estimates suggest that the global sales volume of MicroLED TVs is in the hundreds. Their market share in the TV sector is also reported to be less than 1%.
This has led to speculation that the MicroLED market might find its momentum through smartwatches rather than TVs. Market research firm Omdia projects that the MicroLED market, driven by demand for small displays, will grow to 1.55 million units by 2025. The same year, 2025, is anticipated to be when Apple introduces MicroLED into its Apple Watch, suggesting that smartwatches could be a driving force for the growth of the MicroLED market.
Samsung Electronics seems to be leaning towards introducing MicroLED in the premium lineup of the Galaxy Watch. The cost of the MicroLED panel is significantly higher than the OLED panels currently used in the Galaxy Watch. There’s also speculation about the release of a “Galaxy Watch Ultra,” adding the “Ultra” nomenclature typically reserved for Samsung's flagship smartphone models.
The industry is keenly watching how this move will enhance Samsung Electronics’ presence in the global smartwatch market. According to market research firm Counterpoint Research, Apple recorded a 22% market share in the global smartwatch market in the second quarter of this year, securing the top spot. Meanwhile, Samsung Electronics saw a 19% decrease in shipments compared to the same period last year.