JAMESON Irish Whiskey joins as the Main Sponsor of the 16th ‘Go Out Camp’

Pernod Ricard Korea announces that JAMESON will participate as the main sponsor of “Go Out Camp” to meet national wide campers to boost its communications. JAMESON has become a favorite among campers as it fits the outdoor atmosphere and, also pairs well with camping dishes.

Now in its 16th edition, Go Out Camp is Korea's leading outdoor and camping festival featuring domestic and international fashion & gear, and lifestyle brands with various activities for campers and outdoor enthusiasts nationwide. It is considered a must-go festival among those who love the outdoors and camping life, and this year it will be held for three days from October 13 to October 15 in Andong, Gyeongsangbuk-do.

Through the participation of this event, Jameson will provide a special opportunity to directly feel Jameson’s Brand Experience, which includes the campaign “Widen The Circle”, in the most relaxing and chilling way.

In this event, JAMESON will operate the ‘JAMESON VILLAGE’, which gives a hint of the distillery in Dublin, Ireland. In particular, the ‘JAMESON Distillery on Tour’ pop-up store, which was held in August at Lotte World Shopping Mall in Jamsil, Seoul, will be introduced as it is at the ‘Go Out Camp’.

The ‘JAMESON VILLAGE’ zone will feature the ‘JAMESON Distillery Tour Program’ and the ‘JAMESON Highball Cocktail Class’, which were most popular in the pop-up store. In addition, JAMESON plans to spread its brand message through programs that various people can enjoy together by operating 'Widen the circle zone' at this event. Starting with artist performances, various experience programs such as the JAMESON highball experience, cocktail classes, DIY programs and GO OUT CAMP after party, will be presented so people can chill and make opportunities to make new relationships with other people, to ‘Widen The Circle’. There will also be a large campfire zone where people above 19 years old can mingle and enjoy JAMESON responsibly.

In addition, in order to have a music experience with JAMESON, a variety of performances were prepared by inviting artists and top DJs such as △ SOYOU, △ Jung In, △ Yang Da Il, and △Yoo Sun Eun △Louie .

All JAMESON-related events are only available to adult consumers over the age of 19.

JAMESON has a special space at ‘Go Out Camp’ for implementing a culture of responsible drinking. A ‘Drink More Water Area’ will be set up next to JAMESON's booth to provide water that should be drunk frequently in order to keep the water in the body while drinking, and also an event will be held to tackle binge drinking, encouraging responsible drinking for those who choose to drink, and emphasize the importance of drinking enough water when consuming alcohol.

Miguel A. Pascual, Marketing director at Pernod Ricard Korea, said, "Camping has become an occasion to socialize with new people and a culture of relaxing and enjoying time with loved ones. Likewise, whiskey is becoming a culture beyond just a drink, a way of socializing and having a relaxing and convivial time.” And added, “As part of its brand campaign ‘Widen The Circle’, we will provide a chance to experience the comfortable and pleasant atmosphere unique to JAMESON during the fall season, which is suitable for a variety of outdoor activities.”

Ireland's representative modern spirit, JAMESON, is boasting the highest quality as it is completed with the best malt. Also, it is famous for its excellent smoothness through triple distillation. JAMESON goes perfectly with a Highball with mixers like ginger ale.