Premium Home Care Beauty Device "Therawave" Launches with Kim Sa-rang as the Brand Ambassador
Therawave, a premium home care device brand, which enables the popular dermatological procedure, (Local Dynamic Microwave) lifting conveniently at home, is launching on September 18, 2023, and has appointed Kim Sa-rang as the brand ambassador.
Therawave applies the technology of professional medical devices that delay skin aging and aids in regeneration and recovery to a home care device. With its launch, Therawave is expected to engage in various marketing activities with Kim Sa-rang, who is known for her thorough self-care.
Therawave is characterized by its cross-array ultrasound technology, which uses high-density ultrasound technology to activate aging skin cells. It helps resolve skin concerns without pain, irritation, or side effects, similar to the well-known dermatological procedure.
Moreover, users can choose from five different modes based on their skin condition, allowing for customized care without restrictions on usage frequency. The five options include ∆ Moisture Charge mode for dry skin, ∆ Vitality Charge mode for tired skin, ∆ Elasticity Charge mode for sagging skin, ∆ AI mode for personalized skin diagnostics, and ∆ Full Care mode for overall skin improvement.
The device comes with a set of four cosmetics products that are formulated with G4PRF-300TM, an ingredient derived from fibroblast cell culture fluid. Notably, the ampoule product contains this ingredient in a high concentration of 10%, a first in Korea.
This ingredient was developed independently by Germany's BNV, the originator of regenerative protein technology. It consists of 26 growth factors, including exosomes and EGF, essential factors for wound healing and regeneration, and 337 complex proteins. In Korea, it is commonly referred to as "baby injections" and is supplied to over 800 dermatological and plastic surgery clinics. It promotes dermal cell regeneration, helps improve scars, and contributes to the formation of healthy skin cells, aiding in the improvement of sagging and enlarged pores.
“Therawave is an innovative product that presents a new paradigm in the beauty device industry by applying professional medical device technology to enable continuous professional clinic-level care at home to slow down skin aging and help regeneration and recovery,” said Therawave CEO, Moon Sung-kwang. “We will continue our research efforts to go beyond the limits of home care and lead the beauty device market.”