Aims to Leap to become Global Leading Company
SK Innovation’s lubricant subsidiary, SK enmove, plans to expand its lubricant brand ZIC and take the lead in the energy efficiency market. Beyond the internal combustion engine oil market, the company aims to lead the energy efficiency market, projected to grow to 54 trillion won by 2040, as a global frontrunner.
On Aug. 5, SK enmove held a “ZIC Brand Day,” an event to present the future vision of ZIC, at the Grand Walkerhill in the Gwangjin district of Seoul. The event was attended by over 150, including Park Sang-kyu, the president of SK enmove, company employees, and members of the media.
Having started as the first lubricant brand in the domestic refining industry in 1995, ZIC plans to provide all fluids related to the core of future energy, which is energy efficiency.
Since launching its lubricant business in Korea in 1963, SK enmove has grown as a global lubricant company by pioneering business strategies and showcasing technical prowess. Building on this capability, SK enmove aims to penetrate the energy efficiency market through ZIC. They plan to supply energy efficiency-enhancing products, named “ZIC e-FLO,” for all electric energy usage areas, such as electric vehicles, data centers, and electric vehicle batteries.
SK enmove will also proactively target thermal management, another future growth sector in the energy efficiency market. As electricity usage and equipment density increase, the importance of managing heat generation and providing stable power is expected to rise.
President Park Sang-kyu stated, “Since spinning off its lubricant business in 2009, SK enmove has played a role in ensuring that energy can be used longer and more safely in daily life, which equates to energy efficiency. We hope to be recognized in the global market not only for fuel efficiency but also for enhancing electrical efficiency.”