Based on Bell
On Aug. 30, CKD (Chong Kun Dang) Healthcare announced that its PKG Identity Design project won a silver award in the packaging category at International Design Excellence Award (IDEA) 2023. IDEA is a prestigious design competition in North America initiated in 1980 and organized by the Industrial Designers Society of America (IDSA).
The packaging design of CKD Healthcare is inspired by the “Bell,” the symbol of CKD Group. Recognizing its originality in expressing the “Rippling Bell,” the design was selected for its ability to convey both the “Origin” of the CKD Healthcare and prayers for health. The company portrayed its corporate philosophy of respecting life and promoting national health through positive energy sounds. They visualized diverse effects by reinterpreting the bell’s resonance and waves using overlapping patterns, rhythms, and color tones.
Starting in September, CKD Healthcare plans to apply this new package design to its new products, including “Prebiotics Triple.”