New Cosmetics Brand
AmorePacific’s “AESTURA” is set to officially launch in the Japanese market on Sept. 1. The product line will be showcased at 12 branches of “Atocosme,” Japan’s largest beauty specialized platform and multi-brand shop. The A-SICA 365 lineup, making its debut in the Japanese market, is developed based on AESTURA’s pharmaceutical experience and research capabilities, distinguishing its efficacy with unique ingredients. Its signature product, the “A-SICA 365 Scar Calming Serum,” is known for simultaneously calming the skin and managing blemish marks.
Despite being pre-launch, the product attracted significant attention from local visitors during the AmorePacific Festival held last June in Japan, confirming its potential in the Japanese derma market.
To commemorate the official launch, a pop-up store will be operated at the experiential flagship store, Atocosme Tokyo, located in Tokyo’s Harajuku, from Sept. 13 to 26. Various benefits and events, including skin consultations and product samples, will be provided.