Seoul Sisters participated in KCON LA 2023 and, at the same time, they are actively targeting the US market. Seoul Sisters, who are targeting the global market starting with Amazon, plan to accelerate their entry into the US mainland by expanding offline channels after KCON LA 2023.
Seoul Sisters has ranked first in the US Amazon chili powder category with their KIMCHI SEASONING, a 'kimchi powder meant to be eaten by sprinkling'. KIMCHI SEASONING received a lot of attention from Amazon as a differentiated product from existing Korean food.
The CEO of Seoul Sisters, Sun An, stated, "I received numerous enticing offers from overseas even during the Covid-19 pandemic. However, it was challenging to arrange in-person consultation or sign contracts due to travel restrictions." She further emphasized, "Despite this being our first offline appearance of Seoul Sisters after the Covid-19 outbreak, we had over 30 buyers visit our booth and express interest." She also added, "We are committed to launching a wide range of products to promote K-Food globally."
A buyer who attended KCON said, "I was curious because I developed an interest in Korean food after getting into K-POP, and I appreciate that it is conveniently available through KIMCHI SEASONING." The buyer also mentioned, "It was a fresh and unique experience compared to traditional Korean cuisine." Another buyer praised the product, stating, "I was curious about the taste of KIMCHI SEASONING when I saw it ranked first on Amazon."
KCON will be held at Crypto.com Arena for three days from August 18th to August 20th (LA local time). A brand promotion exhibition will be held at the LA Convention Center for customers who visit the site to watch a K-POP concert. Seoul Sisters plans to promote the Seoul Sisters brand to various age groups who are fans of K-POP through KCON.
KCON can be watched live for three days, from August 19th to August 21st, on the OTT platform TVING. Various K-pop singers and Korea's representative creators, PD Na Young-seok and PD Shin-young Kim, will participate in the KCON cast.
KCON is an event in which the Ministry of SMEs and Startups, The Korea Foundation for Cooperation of Large & Small Business and Rural Affairs collaborate with CJ ENM to connect a global K-wave festival. The event aims to promote small businesses and provide support for export consultations. Companies participating in KCON LA 2023, including Seoul Sisters, will be able to enter the US market with government-supported benefits.