Samsung Display strengthened its dominance in the smartphone display market where the company recorded the best performance ever, and solidified its top spot with super big gaps with other display companies.
According to the IHS Market on November 28, the display panel market for smartphones hit a new record quarterly high of US$11.79 billion in the third quarter, replacing the previous record of US$11.02 billion in the fourth quarter of last year.
By company, Samsung Display chalked up a market share of 42.7% with US$5.03 billion in sales, showing an overwhelming competitive edge. second-ranked Japan Display posted US$1.47 billion in sales (a 12.5 percent market share), followed by LG Display with US$1.19 billion (10.1 percent), BOE with US$1.04 billion (8.8 percent), Sharp US$910 million (7.7 percent), respectively.
OLED panels for smartphones in the third quarter posted a record high of US$5.11 billion in sales, up 32.4 percent from US$3.86 billion in the second quarter. Samsung Display posted US$ 5.03 billion in sales with a market share of 98.5 percent in the market of OLED panels for smartphones in the third quarter. Samsung Display was followed by Visionox of China (US$27 million), LG Display (US$ 18 million) and Ever Display (US$16 million). IHS Markit expected Samsung Display to maintain its solid number-one position in the market with a 98.8% market share in the fourth quarter.
The full-scale market expansion of full-screen smartphones and increased sales of smartphones loaded with flexible OLED panels have driven up the average price and size of OLEDs for smartphones. The average selling price of OLED smartphone panels in the third quarter stood at US$50.5, up 41.9 percent from US$36.1 in the same period last year. The average size of smartphone OLED panels also rose to 5.6 inches in the third quarter from 5.2 inches in the same period of last year.