Sunk to #2 Position
Market research firm Strategy Analytics reported on November 7 that Samsung Electronics posted a market share of 25.7% in the North American smartphone market in the third quarter of this year and Apple came in first with 30.7% during the same period.
In the second quarter of this year, the market shares of Samsung Electronics and Apple had been 33.7% and 25.4%, respectively. Apple has released new products in the third quarters in many cases and customers tend not to buy Apple products in the second quarters.
Samsung Electronics had topped the market in the second quarter of last year before being overtaken by Apple in the following quarter. The same thing was repeated in the second and third quarters of this year.
In the meantime, LG Electronics maintained its third spot in the North American smartphone market by posting a market share of 17% in the third quarter of this year. Its share in the market slightly rose from 16.6% between the second and third quarters.