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Google to Compete with Naver, Kakao in AI Image Search Services
Ttripartite Race
Google to Compete with Naver, Kakao in AI Image Search Services
  • By Cho Jin-young
  • September 26, 2017, 05:15
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The AI-based image search competition is getting hot with Google joining the fray between Naver and Kakao.
The AI-based image search competition is getting hot with Google joining the fray between Naver and Kakao.

 

The AI-based image search competition is getting hot. Google joins the fray between Naver and Kakao, heralding a tripartite race in AI image searches in the Korean market.

According to the internet search industry on September 25, Naver, Kakao and Google are having fierce AI image search competition with smart lenses, long tap images and Google lenses, respectively. An AI image search service utilizes machine learning and deep learning technology that gives machines learning capabilities by applying large-scale data and algorithms to machines. This technology enables machines to understand videos and images like human eyes and glean necessary information and provide them to users. These companies are having stiff competition as such services can diversify profit models by connecting with shopping, advertising, and other

The accuracy of search results and service accessibility are vital to AI image search. In deep learning and machine learning, as data increases, machines study more, enhancing the accuracy of search results for users. Naver is expanding its influence mainly through its mobile search window, Kakao through Kakao Talk, and Google through handsets loaded with the Android OS.

Google's AI image search 'Google Lens' is expected to land in the Korean market soon. As Google announced the Korean version of its "Google Assistant," an AI assistant on September 21, it is expected that Google Lens will be launched in Korea before long. Industry experts expect the launch of Google Lens at year's end and Google Lens will be available on cell phones loaded with Google Assistant. Google Lens provides information on menus and food quality, etc. when a smartphone catches an image of a restaurant, can make payment and offer a translation service. Google Lens mixes well with Google Photos.

Naver is making a move to preempt the market by beginning its Smart Lens launched as a beta service in July in a mobile search window. Smart Lens finds similar images of an input image based on Naver's image search technology called “Scopic.”

Kakao made its debut in the AI image search market with “Flower Search” which searches for flowers from Mobile Daum. Recently, Kakao launched a long tap image search function that can be used immediately in Kakao Talk. If you press and hold an image received via Kakao Talk, it shows similar product images. The company is planning to develop it into a function to find similar products in the future by linking it to shopping websites.