Mixed Performances
SsangYong Motor Company (CEO Choi Johng-sik; www.smotor.com), part of the Mahindra Group, announced on July 3 that the company sold a total of 12,697 units last month – 10,535 units at home and 2,162 abroad.
In June, SsangYong recorded highest ever monthly domestic sales this year helped by the popularity of the brand-new G4 Rexton, a game changer in the large SUV segment, since its launch.
The company’s domestic sales continued to increase backed by both Tivoli’s strong sales and G4 Rexton’s successful launch.
SsangYong’s domestic sales in June surged by 8.1% from a year earlier, exceeding 10,000 units for the second month in a row. The Tivoli, a market leader in the compact SUV, sold over 4,800 units and G4 Rexton also showed a strong sales in June.
In the domestic market, the company witnessed a continuous growth for eight years since 2010. Its domestic sales for the first half of 2017 recorded highest ever in 13 years since the first half of 2004 when it sold 54,184 units, up 5.5% compared to the same period of the previous year.
In the overseas market, however, the company’s June exports dropped by 51.1% from a year ago and 29.3% based on accumulated basis up to last month, respectively, due to sluggish global economy.
The exports in June decreased by 10.4% year-on-year and 5.7% on accumulated basis compared to the first half of last year.
Meanwhile, SsangYong is accelerating aggressive global marketing activities to increase its sales overseas by holding such as the SsangYong Rallycross Cup in Belgium, and gearing up for global successful launch of G4 Rexton..
“We have continued to grow for the eighth consecutive year in the domestic market thanks to strong sales of the Tivoli and brand-new G4 Rexton,” Choi Johng-sik, CEO of SsangYong Motor Company, said, adding, “We will make assurance doubly sure to secure profitability and to increase sales based on the SUV lineup strengthened by the G4 Rexton.”