K-Beauty beyond China
“Ryo”, which is strengthening its position as a global premium hair brand beyond South Korea, invited famous media in Taiwan and successfully hosted a K-Beauty talk show at Arumjigi office building, an exquisitely refined Korean traditional house located in Tongui-dong, Jongno-gu, Seoul, on May 24.
Recently, Korean hair beauty trends, such as hairstyles of Hallyu stars and tips to repair damaged hair, as well as Korean makeup and fashion trends are becoming popular among Taiwanese women. Park Shin-hye, a South Korean actress endorses Ryo, an oriental herb premium hair care brand by AmorePacific (http://www.amorepacific.com/int/en/brands/ryo.html), attended the event to show the value of Korean beauty.
As a beauty talk show guest, Park introduced Korea’s latest hairstyles and her special scalp and hair care tips, receiving a huge response from participants.
Starting with the event, Ryo will carry out a herb beauty tour, which allows Taiwanese media and Internet celebrities called Wang Hong to experience Korean beauty culture for three days from May 26.