‘Hoarding’ Store
The SPC Group has announced on March 24 that the company installed “Hoarding,” the fourth Shake Shack Store at AK Plaza in Seohyun-dong in Bundang, Gyeonggi Province.
Shake Shack’s Bundang branch is the first store outside of Seoul. AK Plaza is a major shopping center and meeting place in the southern part of the Seoul metropolitan area.
Meanwhile, the fourth store used the theme of “Shack 4 All” in order to communicate with local residents and customers during the store construction period. It means 'Shake Shack for Everyone' and 'the Fourth Shake Shack'.
Hoarding is loaded with experience elements such as “Burger Stop” which numbly reproduces a bus stop, and “Magnetic Board and Wall Toy” with which customers can freely attach and detach Shake Shack icon-shaped magnets such as burgers and shake and resting benches.
Shake Shack is a premium burger brand launched in New York City of the USA in 2001 and operates stores in 13 countries including the UK, Japan, and the UAE. In Korea, the SPC group has an exclusive sales contract and is operating stores. In particular, its Gangnam store, which is the first store in Korea, is enjoying the highest sales among Shake Shack stores around the world, continuing its strong popularity. A third store is expected to open in Doota Builidng in Seoul’s Dongdaeman on April 6.