Korea MICE Expo 2013
The KOREA MICE EXPO 2013 (KME 2013), an expo specialized for the MICE industry is to be held from June 25 to 27 at COEX in Seoul, Korea. In the 14th year, the KOREA MICE EXPO 2013 is hosted by the Korea Tourism Organization and supported by the Ministry of Culture, Sports and Tourism, Republic of Korea. The expo this year presents a remarkable growth in terms of number of hosted buyers and business consultation appointments. Compared to last year, the number of buyers increased 52% to 160 and the business consultation appointments surged 71%. It shows that the expo has leaped to emerge as a global MICE event.
KOREA MICE EXPO 2013 offers a variety of events and programs for exhibitors, buyers and visitors, including MICE exhibitions and business consultations, MICE Destination presentations for major Korean MICE cities, IMEX-MPI-MCI Future Leaders Forum, ICCA DATA Workshop and Pre & Post Tour for international buyers to discover Seoul and the regional MICE cities in Korea.
In order to expand the buyer invitation both internationally and domestically, KOREA MICE EXPO 2013 opened a registration program to allow buyers to make anytime at their convenience through the easy-to-use website. The effort led to greater participation by international buyers though this year’s expo has been selective with buyer invitations. By utilizing domestic and international MICE network, KME 2013 has invited 160 of proven high quality top international buyers. In addition, KME 2013 adopted a smartphone app for business meetings, which allows visitors to have better accessibility to PSA (Pre-Scheduled Appointment) schedules and other relevant information of the expo. The use of IT at the KME 2013 also leads the expo to eco-friendliness to become a Green MICE event.
Director of the Incentive & Exhibition Team at the Korea Tourism Organization, Bong-sik Seo said, “In order to introduce the attractive qualities of Korean MICE cities, we have planned a fam tour with 4 courses, which include the site inspection of regional convention and MICE facilities, hotels and tourist attractions. This way, we can provide supports for regional MICE cities to promote their MICE activities and increase the awareness of Korea as a global MICE destination.”