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Nongshim’s Shin Ramen Captivates Consumers around World
Global Ramen
Nongshim’s Shin Ramen Captivates Consumers around World
  • By Lee Song-hoon
  • November 23, 2016, 02:45
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An image of Nongshim’s global advertising.
An image of Nongshim’s global advertising.

 

Nongshim’s Shin Ramen
Nongshim’s Shin Ramen

 

Nongshim’s Shin Ramen which marks its 30th anniversary this year is enjoying immense popularity overseas.

Recently, according to the Taipei Office of the KOTRA, Shin Ramen ranked third in the “Top Ten Most Popular Ramen Products Selected by Netizens” in Taiwan. Eight of the top ten ramen products were Taiwanese. Foreign ones were third-ranked Shin Ramen and fourth-placed Cup Noodle of Japan.

Like this, Nongshim is clearly increasing its overseas ramen sales with Shin Ramen as its flagship product while rising as a global brand in major overseas markets including China, Southeast Asia and the United States among others. In addition, its premium ramen products such as Jawang, which won massive popularity in Korea, is also gaining in popularity abroad.

According to Nongshim, Shin Ramen has surpassed KRW 10 trillion in cumulative sales at home and abroad since its launch in 1986. It was Shin Ramen that exceeded over 10 trillion won in sales as a single food brand for the first time in the domestic food industry.

Meanwhile, Nongshim announced that its overseas sales in the first half of this year reached US$ 314.78 million, up 13% from the previous year. Kimchi Ramen popular in many countries is expected to empower the food company to reach its overseas sales target of US$720 million this year without any difficulty.

Nongshim began to go global on a full scale by completing its first overseas production plant in Shanghai, China in 1996, factories in Qingdao, China in 1998, Shenyang in China in 2000, and Los Angeles in 2005. Especially, Shin Ramen is a representative export ramen product of Nongshim. Now Shin Ramen is popular in more than 100 countries around the world. From Jungfrau of Switzerland to the Himalayas and to the southernmost tip of Punta Arenas, the popularity of Shin Ramen is widespread.