Targeting Duty Free Market
AmorePacific, the country's leading cosmetics company, is taking part in the 2016 TFWA World Exhibition & Conference held in Cannes, France, from October 2 to 7.
The TFWA World Exhibition & Conference, the world’s largest tax free and travel retail event, takes place twice a year in Cannes, France, and Singapore, hosted by the Tax Free World Association. The event being held in Cannes this year is participated in by 516 companies from 37 countries around the world. The firms is introducing nearly 3,000 premium products at the trade show.
AmorePacific Group is displaying the products of Sulwhasoo, Hera, Laneige, IOPE, Innisfree and Annick Goutal to promote the major achievement at the event. It has increased the total area of the booth by five times compared to that of last year, and is holding business meetings with global leading duty free retailers during the show.
Meanwhile, AmorePacific is seeking to accomplish its vision of “Great Global Brand Company,” accelerating its business expansion into the global markets. In particular, the group saw its annual sales surpass 1 trillion won (US$894.85 million) in duty free stores alone last year, achieving a high growth.
This year, it has entered the duty free market in the U.S. and Middle East in earnest, spreading Asian beauty throughout the world. AmorePacific Group is planning to focus on selling its five global hit brands – Sulwhasoo, Laneige, Mamonde, Etude House and Innisfree – in duty free stores across the world.