Hyundai Motor held “the Ceremony to Sign Sponsorship for the Korea Football Association and the Korean National Football” with the participation of about 100 people including Cho Won-hong, head of the Marketing Division of Hyundai Motor, Kim Ho-gon, vice chairman of the Korea Football Association, UrlichStielike, head coach of the Korean National Football Team and Ki Sung-yong, captain of the team at Suwon World Cup Stadium in Suwon, Gyeonggi Province on July 11.
Hyundai Motor which began to sponsor the Korean National Football Team in 1999 will carry out activities as an official sponsor in the automobile sector until 2019. In particular, the ceremony added to the significance of the event by having time to designate Hyundai Motor as an honorary member of the Korean National Football Team in honor of its 20-year-long sponsorship for the team from 1999 to 2019.
“We are very honored to contribute to the development of Korean football by becoming an official sponsor of the Korea Football Association and the Korean National Football,” said a representative of Hyundai Motor. “We will do everything we can do to deliver new excitement and experiences to Korean national footballers and Korean football fans as an official sponsor.”
On the other hand, Hyundai Motor is giving full support to its professional football club, the Jeonbuk Hyundai Motors along with aggressive investment. This fact enabled the team to win the K-League this year. In this way, the automaker promotes the development of Korean football and excites Korean football aficionados.
Besides, Hyundai Motor has been steadily giving support to Korean archery. Chung Mong-ku, chairman of the Hyundai Automotive Group served as chairman of the Korean Archery Association from 1985 through 1997. Since 1997, Chairman Chung has been the honorary chairman of the association. Chairman Chung has been complimented for laying the systematic and scientific foundation for globalization such as enhancing archers’ performances by way of the introduction of scientific sports equipment and relevant R&D by pushing forward with the application of science to sports for the first time as a Korean sports association.
Korea’s national archers and archeresses won six medals (3 gold, 2 silver and 1 bronze medals) at the Seoul Olympic Games in 1988, four medals (2 gold and 2 silver medals) at the Barcelona Olympic Games in 1992, four medals (2 gold, 1 silver and 1 bronze medals) at the Atlanta Olympic Games in 1996, five medals (3 gold, 1 silver and 1 bronze medals) at the Sydney Olympic Games in 2000, four medals (3 gold and 1 silver medals) at the Athens Olympic Games in 2004, five medals (2 gold, 2 silver and 1 bronze medals) at the Beijing Olympic Games in 2008 and four medals (3 gold and 1 bronze medals) at the London Olympic Games in 2012. As mentioned above, Korean archery has been unrivaled in the world since 1985 Chairman Chung Mong-ku became the chairman of the Korea Archery Association.
Notably, Korea has nabbed a total of 19 gold medals in archery in the Olympic Games while Korea has won a total of 81 gold medals in the Summer Olympic Games. No Korean sports have won more Olympic gold medals than Korean archery that has had a beneficial effect on Korea’s Olympic medal records.
The connection between the owner family of the Hyundai Automotive Group and archery began when Chairman Chung Mong-ku was the president of Hyundai Precision (currently Hyundai Mobis) in 1984. At that time, Chung Mong-ku made up his mind to support Korean archery after watching Korean women’s archery individual competition during the LA Olympic Games. In 1985, he became the chairman of the Korean Archery Association. Then Chung Mong-ku founded a women’s archery team at Hyundai Precision and an archer team at Hyundai Steel. Chung Eui-sun, vice chairman of the group has been sparing no support for Korean archery as chairman of the Korean Archery Association since 2005.