Focusing on QLED TV
Samsung Electronics applied for the trademark of Quantum Light Emitting Diodes (QLEDs) at the US Patent and Trademark Office (USPTO) in order to preoccupy the future TV market. This is the first time for a TV manufacturer to apply for the trademark of QLED TV.
According to industrial sources on July 5, Samsung Electronics applied for the trademark of Samsung QLED at the USPTO on June 27. In its trademark application documents, Samsung Electronics expressed its will to apply QLED technology not only to QLED TVs but to smartphones and monitors among others. Up to the present, Samsung Electronics has released a product within one to two years after applying for a trademark. But in the case of OLED TVs, it is expected that the new TV model will roll out around 2019.
Recently, Samsung Electronics worked out a roadmap which sets QLED TVs as its future flagship TVs instead of OLED TVs which the tech giant has chewed over whether or not to release for years. This is because OLED TVs did not made progress in life and yield rates for years despite their many merits.
On the other hand, QLED TVs that Samsung Electronics has secretly conducted research on with the Samsung Advanced Institute of Technology have advanced faster than expected in terms of technology. QLEDs refer to displays which emit light on their own without back lights by using quantum dot semiconductors which are 2 to 10nm.
QLEDs outweigh OLEDs based on organic matters in terms of life, production cost and power to show colors. The display industry regards QLEDs as the new display after OLEDs. In regard to Samsung Electronics’ application for the trademark, the TV industry interpreted it as the company’s expression of its confidence about the launch of a QLED TV.
In particular, it is a stark contrast to Samsung Electronics’ passive old position about a technological possibility to realize QLED technology that Samsung Electronics applied for the trademark of QLED TVs rather than Quantum Dot TVs. Quantum TVs that Samsung Electronics has released since last year are based on LCDs unlike QLEDs.
If Samsung Electronics, which has topped the world TV market for ten years, releases the QLED TV within three years, a TV market paradigm will be greatly impacted. In addition, Samsung Electronics will be able to seize an opportunity to lead the market with the QLED TV under the circumstances where Samsung Electronics has lost the leadership owing to the popularity of OLED TVs that LG Electronics has led as the next generation of LCD TVs.