Ssangyong New Zealand, the official Ssangyong Motor distributor in New Zealand, conducted a marketing campaign at the New Zealand National Agricultural Fieldays 2016, which was held at Mystery Creek Events Centre, Hamilton, New Zealand, for four days from June 15.
This year’s event was the 48th year the National Agricultural Fieldays had been held. It is the biggest agricultural trade show in New Zealand, attracting 1,000 agricultural, automotive and consumer goods companies and 130,000 visitors a year.
Ssangyong New Zealand set up a large booth in an outdoor exhibition hall, and officially launched and displayed the Tivoli Air, which is called the XLV for export. It also operated the largest test drive course in the event. Moreover, the company invited 6,000 customers separately to allow them to enjoy the largest event in the country.
Ssangyong Motor CEO Choi Jong-sik said, “Ssangyong Motor has been carrying out active marketing campaigns in New Zealand and seeing more than a 15 percent growth every year. The company will expand global sales by strengthening a local marketing strategy which satisfies global market characteristics and consumer needs.”