Kia Motors Corporation is supplying hundreds of vehicles to Union of European Football Associations (UEFA)) to assist in the running of the forthcoming 2016 UEFA European Championship. The vehicle handover ceremony was conducted on May 31 at the Saint-Denis stadium in France, ahead of the start of the UEFA EURO 2016 tournament on 10 June.
As an official sponsor of the quadrennial tournament, Kia Motors has supplied a fleet of 447 vehicles to transport national football teams, referees, officials, delegates and VIPs during UEFA EURO 2016. More than 80 delegates from Hyundai-Kia Motors and UEFA took part in the ceremony in Saint-Denis.
The 447-strong fleet includes the Sportage crossover, Optima sedan, Sorento SUV, Carens compact MPV, Soul urban crossover and the Europe-exclusive cee’d model family.
In addition to the official vehicle fleet, Kia has also launched its “Kia Roadside Assistance Team,” providing 24/7 support throughout UEFA EURO 2016. Kia’s will provide a range of services to ensure the safety and convenience of drivers and passengers of all its official vehicles.
At the vehicle presentation ceremony, Guy-Laurent Epstein, Marketing Director of UEFA Events SA, commented, “Thanks to our partnership with Kia Motors since 2008, the UEFA European Championship has continued to grow and is established as one of the biggest sporting events in the world. We are truly grateful for their support.
“Like us, Kia Motors is striving to be the best at what they do. This is self-evident in the excellent fleet of vehicles they’ve provided, ensuring smooth operations and enhancing mobility. By maintaining their support of the UEFA European Championship, we hope to help Kia drive sales and enhance their brand value,” he added.
Yong-Won (Bryan) Cho, Vice President of the Overseas Marketing Group at Kia Motors, said, “The UEFA European Championship is one of the biggest football tournaments in the world and is followed by millions of fans. Everyone at Kia is very excited to be involved in such a popular sporting event, which helps bring people around the globe closer to the Kia brand and understand our values as a maker of quality cars for the young-at-heart.”
More information about Kia Motors and its plans for UEFA Euro 2016, visit www.kia.com.