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Samsung Galaxy S7 Holds Unprecedented Marketing Event in U.S.
‘One Plus One’ Sales in US
Samsung Galaxy S7 Holds Unprecedented Marketing Event in U.S.
  • By Cho Jin-young
  • April 11, 2016, 01:00
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A captured image of the official website of Verizon Wireless, the largest carrier in the United States.
A captured image of the official website of Verizon Wireless, the largest carrier in the United States.

 

The competition in marketing between Samsung Galaxy S7 and LG G5 is getting stronger in the North American market.

According to industry sources on April 10, top four U.S. wireless carriers – Verizon Wireless, AT&T, Sprint and T-Mobile – are recently carrying out unprecedented promotional events for the Galaxy S7 and the G5 to attract customers. The most notable part is that local carriers are offering more benefits to Galaxy S7 buyers than those who purchase the G5.

Not only Verizon Wireless, the largest carrier in the United States, but also Sprint and T-Mobile held a “one plus one” event for Samsung Electronics’ latest Galaxy S7 series until recently. Literally, a consumer gets one free when he buys one.

AT&T, the second largest carrier in the nation, says it will give a 48-inch Samsung TV as a freebie to Galaxy S7 buyers on the condition that they subscribe to the carrier’s satellite TV service by the end of April.

On the other hand, U.S. carriers are offering relatively passive deals on LG G5. Verizon and AT&T provide free battery packs, including a second battery and charger, worth 40,000 won (US$35) with a purchase and offer US$100 (115,350 won) discounts on the G5 for buyers of LG’s Watch Urbane 2nd Edition. Sprint provides free battery packs and offer US$150 (173,025 won) discounts on the G5 for buyers who sign a 2-year contract.

Until now, American wireless carriers have been marketing the Galaxy S models more aggressively than the G series but their movements are even more apparent this year, according to market watchers.

Some say that Samsung Electronics arranged beforehand as LG smartphones have shown strong sales in the North American market and the G5 has received good market evaluations.