IR in China
Won&Won Co., a global restaurant chain known for Won Grandma Bossam (boiled pork eaten with a salty sauce and wrapped in greens) and Jokbal (pig feet) with a history of 40 years, successfully hosted a meeting for Chinese restaurant business inspection teams to attract investment on January 21.
The company started the meeting with introduction of the features of its restaurant brands, including Won Grandma Bossam and Jokbal, Park Budae jjigae (spicy Sausage hot pot stew) and Mori Shabu, and their competitiveness in the Chinese market. In particular, it talked about mainly on its differentiation factors of main menus, such as bossam, kimchi and jokbal, and high consumer loyalty. Won&Won also provided information about its franchise agreement system and master franchise system in which the owner of the brand name hands over the control of the direct and franchising activities in a specified territory to a person or entity. Moreover, the company discussed ways to expand its business to China and show growth in the country.
Won&Won took the inspection teams over W Square, which is currently directly managed by the company, to visit the stores of Won Grandma Bonga Bossam and Jokbal, Mori Shabu and Won Grandma Bossam and Jokbal Healthy Ssambap (rice wrapped in greens) on each floor. Chinese restaurant businesses directly looked around the stores and freely talked about operation-related issues.
The session was participated in by 30 restaurant businesses who subscribe to “Chinese Restaurant Times,” attracting attention.
A publicist from Won&Won said, “Based on the know-how we have accumulated in the domestic market over the years and thorough analysis of the Chinese market, we will make every effort to attract investment from Chinese companies and create a new future growth.”