Ultra Premium
LG Signature is LG’s new its premium home appliance lineup brand that pursues essence-oriented best performance, refined beauty and innovative usability. This is LG Electronics’ first integrated brand consisting of different kinds of home appliances.
The company said that it has created the new ultra-premium brand to allow LG Signature’s customers, the “Sensible Rich,” who seek the best home appliances and have sensible taste, to experience excellent quality, esthetic satisfaction and uniqueness.
LG Electronics is planning to unveil the LG Signature lineup for the first time at the CES 2016, which is to be held in Las Vegas from Jan. 6 to 9 next year. The brand new product lineup will be unveiled at other key target markets like North America, Asia, and Europe soon after.
LG Signature will initially consist of OLED televisions, washing machines, refrigerators, and air purifiers, with more products to be added as the brand expands.
The LG Signature OLED TV has focused on its essential element, a screen display. Since there are no other elements except for the OLED display, customers can feel a higher level of immersion both visually and acoustically.
The LG Signature washing machine has better durability, convenience and design based on its Twin Wash system. LG's Twin Wash is the world’s first front-load washer that comes with an extra mini washer at the pedestal, allowing simultaneous washing of two separate loads.
The LG Signature refrigerator has a transparent “magic space,” which is a new concept storage space called a “mini refrigerator inside of the refrigerator,” enabling customers to see what they have in the refrigerator without opening the door.
The LG Signature air purifier has a transparent body so that customers can directly see the process of purifying the air with their eyes.
In a bid to promote the LG Signature brand and its products, LG Electronics plans to consistently provide various information and content at its official brand website (www.lgsignature.com), with a theme of the brand's design philosophy – The Art of Essence.