Software-based Growth
Samsung Electronics is targeting the global market next year with software-based mobile business-to-business (B2B) solutions and system semiconductors.
The company has started a global strategy meeting at the headquarters in Suwon on Dec. 16, attended by 500 executives of eight business divisions under its 10 regional holding, device solutions (DS), consumer electronics (CE), and IT and mobile (IM) divisions. In this meeting, Samsung Electronics’ key executives around the world gathered to share their current business conditions and discuss the marketing strategy for new products to be released next year by regional managers and executives. The meeting creates the big picture of Samsung Electronics’ strategies for 2016.
The company already showed an outline of new products for next year. Samsung is in intense competition with Apple and Chinese smartphone markers like Xiaomi and Huawei in the mobile market, in which Samsung Electronics has strengths. The company declared a differentiation in software instead of hardware. Samsung KNOX, the software-based mobile enterprise security solution, is in the center of it. Through the solution, Samsung Electronics is aiming to secure leadership in the rapidly growing mobile B2B market. Also, it will continuously strengthen its Samsung Pay mobile payment system and its own Tizen operating system.
Another axis is system semiconductors. Samsung is planning to commercialize bioprocessors (BP) in the first quarter of next year in the form of a smart watch, improving its competitiveness in the wearable and health care markets. The Galaxy S7, its strategic smartphone to be available in the market early next year, will feature the Exynos 8 Octa, which is Samsung's first integrated one-chip solution in its premium line-up that combines a mobile application processor and modem. In addition to smart devices, Samsung Electronics is also focusing on advancing image sensors, which are necessary components of autonomous vehicles.
The measures to ensure the stronger status of existing Samsung products as the best in the world will be discussed at the meeting as well. For Samsung Electronics' SUHD TV, which makes a contribution to the company becoming the world's top TV seller for the 10th consecutive year this year with huge popularity, the succeeding model will be unveiled at the CES 2016 in Las Vegas early next month.