Hyundai Motor announced on Nov. 22 that its self-driving Genesis traveled along actual city roads for the first time as part of the “Creative Korea 2015” event. The autonomous Genesis had a 3 km test-drive between northern Yeongdong Bridge and COEX in southern Seoul. In particular, Science, ICT and Future Planning Minister Choi Yang-hee experienced its advanced autonomous driving technology, along with Hyundai Motor’s technical support staff.
The Genesis demonstrated new abilities, including overtaking slow-moving vehicles and returning to a previous lane. Hyundai said the latest technologies were a step forward from Traffic Jam Assist (TJA), which was demonstrated at the Seoul Motor Show preview event at the end of March, and Highway Driving Assist (HAD), which will be a feature of the new EQ900 to be launched in December. An official from Hyundai Motor said, “The first of its kind event has been meaningful, in that Hyundai's driverless car has been test-driven on actual urban streets where skyscrapers hinder the global positioning system.”
After Hyundai’s autonomous driving technology demonstration event, seven driverless cars that won awards at “Autonomous Vehicle Competition for College Students” demonstrated their technologies. The competition has been hosted by Hyundai Motor every other year from 2010.
Meanwhile, Hyundai Motor also displayed the “Origin,” a one-person vehicle, and future car IT experience modules at the exhibition. In addition, the “augmented reality app” will be on display as well. With support from Gwangju Creative Economy Innovation Center, the app is co-developed by Maxst and Hyundai Motor. It is a program that allows drivers to watch video clips explaining how to use the part and its functions by just putting their smart devices on the button inside of the car in a bid to easily use the existing vehicle operation manual booklet. Hyundai Motor is planning to use the augmented reality app in its mass-produced vehicles at home and abroad in regular series from next year.