Amore Pacific Opens 2nd Creative Economy Innovation Center in Jeju

Amore Pacific held an opening ceremony for the second Jeju Creative Economy Innovation Center at Jeju Technopark Bio Center on Oct. 27 and started promoting Jeju Island as a “creative island integrating work, rest and culture.”

Previously, the company invested more than 100 billion won (US$88.22 million) to establish the second Jeju Creative Economy Innovation Center, Green Beauty Valley and raw material tourism village, Innisfree Foundation, and “shared-growth” fund when it opened the first Jeju Creative Economy Innovation Center in June.

Accordingly, the second center plans to take the initiative in fostering cosmetics industry research and small prospective companies in Jeju through support from the Amore Pacific Creative Economy Support Division in the future. It will also promote sixth industry development by developing high-quality tourism content connected with K-Beauty, culture, and experience, and strengthen the value of Jeju’s resources by establishing a foothold of creative research and development, revitalizing the local economy.

The 2nd Jeju Creative Economy Innovation Center CEO Baek Seok-yun said, “The second center will support K-beauty commercialization and create role models linking the sixth industry. Also, it will preserve the cultural ecological value of Jeju Island and create sustainable shared values.”