Ginseng Tourism
As the popular souvenir for foreign tourists, the Red Ginseng Extract Royal Tour Edition is an extract using six-year-old red ginseng, putting the illustrations of Korea’s eight famous tourist attractions, including Seongsan Ilchulbong, also called “Sunrise Peak,” Mt. Seorak, Bulguksa Temple, and Seokguram Grotto, on the packaging. It is a product designed for tourists who are looking for a souvenir of Korea, and it is also sold at only duty free shops.
The product consists of eight bottles with 30g of Red Ginseng Extract Royal, making use of the number “8” which has long been regarded as the luckiest number in Chinese culture. All the bottles together look like a single landscape painting, increasing the value as a present. There are QR codes that can be scanned with a smartphone to check information about the tourist attractions in Chinese and English.
KGC Brand Manager Kim Ga-hye, who designed the product, said, “I designed the product by combining red ginseng, a main specialty of Korea, and Korea’s tourist attractions in order for tourists to keep the memories of travel to Korea special. I hope the product becomes a present that can promote Korea to not only tourists visiting Korea but also foreign business associates and overseas Koreans.”