Model Sighting
With Korea Grand Sale, LG Household & Health Care will hold signing events for fans as its marketing strategy to target Chinese tourists, along with its brands’ global models, Kim Soo-hyun and Suzy. Kim Soo-hyun, the official model of its brand Beyond, will have a signing event at Beyond Myeongdong Unesco Shop at 2 pm on Sept. 11. During the event, Kim Soo-hyun will give out Beyond products and autographs for his fans.
Suzy, the model of The Face Shop, will also hold the signing event at The Face Shop Myeongdong Jungang-ro Shop at 11 am on Sept. 19. In particular, the shop has recently opened after renovations and is emerging as a new beauty landmark in Myeongdong with its modern and elegant interior.
Korean actor Kim Soo-hyun, who is the most popular Korean star in Asia, has been working as a model for Beyond from 2012 and as a global model for The Face Shop. He attended the LG Household and Health Care's K-Beauty Show in China, which was held at Intime City, Hangzhou's biggest shopping mall complex, on Sept. 3, and met with 3,000 fans, proving his great popularity.
Suzy of Miss A has also been working as a model for The Face Shop since 2013. Her images and bright and clear skin tone are winning favors from young female customers, improving its brand image and increasing sales.
In addition, LG Household and Health Care will carry out other special events during the Korea Grand Sale. When customers visit shops of Beyond and The Face Shop, located in major tourism business area such as Myeongdong, Ewha Womans University, and Hongik University, and purchase products, they will be offered their best-selling products, “Beyond God of Mask” and “The Face Shop Living Nature Grind Mask Sheet,” as free gifts. Also, customers will be provided other benefits, such as special discounts and “buy one get one free” events.