Eco-friendly Vehicle Lineup
Hyundai Motor and Kia achieved double-digit sales growth in the United States in July, driven by their focus on eco-friendly vehicles. Remarkably, Kia marked a significant milestone with its twelfth consecutive month of setting new sales records.
Hyundai Motor America (HMA) announced on Aug. 1 (local time) that it recorded sales of 66,527 units on a wholesale basis during July, showing a substantial 10 percent increase from 60,631 units compared to the same period last year.
The surge in sales can be attributed to the strong performance of various eco-friendly models. The sales of its Santa Fe Hybrid midsize SUV went up by 205 percent, while sales of the IONIQ 5 all-electric vehicle and the Tucson Plug-in Hybrid compact SUV rose by 109 percent and 44 percent, respectively.
Hyundai’s retail sales for July amounted to 61,745 units, reflecting 2 percent growth from the previous year. This performance marked the highest-ever sales figure for the month of July. The sales of eco-friendly vehicles accounted for 20 percent of total monthly retail sales, experiencing a whopping 49 percent increase. Among the different vehicle segments, SUVs constituted a significant portion, accounting for 74 percent of the total.
In cumulative terms, Hyundai’s year-to-date sales have surged to 461,140 units, showing a 14 percent growth over the same period the previous year.
Meanwhile, Kia Motors America (KA) reported a 14 percent increase in sales on a wholesale basis in July, reaching a total of 70,930 units compared to the same period last year. This achievement marked an all-time high for July sales and continued Kia’s trend of setting new monthly sales records for the twelfth consecutive month.
Kia’s retail sales stood at 66,485 units, representing a solid 13 percent increase from the previous year. The sales of eco-friendly vehicle models saw a remarkable surge of 72 percent, while SUV sales also registered a healthy increase of 17 percent.