Chevrolet Trax Crossover, Trailblazer 1st, 2nd in Korea's Passenger Car Exports in June

The Trax Crossover and Trailblazer from Chevrolet were first and second respectively among Korea's vehicle exports in June.

According to "Automotive Industry Trends in June 2023" released on July 28 by the Korea Automobile & Mobility Association (KAMA), the Trax Crossover sold 24,359 units overseas in June, ranking first in exports. The Trailblazer ranked first in exports five months in a row from February, taking second place on sales of 20,475 units. The two vehicles were the only models that posted overseas sales of more than 20,000 units in June.

Both models also had remarkable achievements globally in the first half as a whole. The Trailblazer sold 123,160 units overseas and ranked first. The Trax Crossover ranked sixth, selling 73,000 units overseas only four months after its release.

While targeting the global market, the two models had total sales of nearly 200,000 units in the first half thanks to their excellent marketability and ability to meet stringent quality requirements in individual countries worldwide. In the competitive small SUV market, the Chevrolet Trax entry crossover model combines the advantages of a sedan and SUV. It complements the Trailblazer premium compact SUV in Chevrolet's portfolio.

Both models have a strong presence in the Korean market as well. The Trax Crossover achieved the brand's highest sales of 13,000 units only seven business days after pre-contracts began. Responding to explosive customer demand, the Trax ranked second in domestic compact SUV sales in May and June.

Chevrolet launched The New Trailblazer, a facelifted model with significantly enhanced marketability, on June 19. The authentic American premium compact SUV has two large displays, a completely updated interior and exterior design, switchable all-wheel drive, a panoramic sunroof, wireless phone projection, active noise cancellation (ANC), and other premium options that are rarely found in competitors’ products in the same class.

"The Trax Crossover and Trailblazer were created leveraging the outstanding global engineering capability and manufacturing quality of General Motors, and have been recognized in Korea and around the world for their competitiveness," said GM’s Korean Operations Vice President of Vehicle Sales and Service Gustavo Colossi. "GM’s operations in Korea will continue to actively respond to the strong global demand for the two models as part of our focus on sustainable growth as we expand our multi-brand strategy."

The Buick Encore GX, the Trailblazer's sibling that shares the same powertrain and platform, topped the small SUV category for the second consecutive year in the Initial Quality Study (IQS) issued in June by a prestigious market research institute in the U.S. it is the latest award recognizing the excellence of GM’s Global Manufacturing System and its customer-first value.

With its focus on flawless production quality, GM’s Korean Operations plan to increase annual production to 500,000 units to respond to robust global demand.