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Trading in Fear of Epidemics for Holistic Healing
Busan Paradise Hotel
Trading in Fear of Epidemics for Holistic Healing
  • By matthew
  • August 27, 2015, 06:30
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The Paradise Hotel in Busan.
The Paradise Hotel in Busan.


T[[{"fid":"12537","view_mode":"body_image_right","fields":{"format":"body_image_right","field_file_image_alt_text[und][0][value]":"Haba Kids Lounge.","field_file_image_title_text[und][0][value]":""},"type":"media","link_text":null,"attributes":{"alt":"Haba Kids Lounge.","height":499,"width":450,"class":"media-element file-body-image-right"}}]]he scorching heat and humidity of July and Aug. in Korea signal that it’s time to get away from daily responsibilities and set off for white sand beaches or lush green mountains. Nevertheless, the summer this year was exceptional.

Called “sixty-eight days of war” by Korean locals, the outbreak of the Middle East Respiratory Syndrome (MERS) in the summer of 2015 took a heavy toll on the Korean tourism and hotel services. Panicked local people avoided public areas during the MERS outbreak, and foreign travelers canceled trips to Korea during the peak season from June to July, which put a damper on the already stagnant local economic performance. Tour companies relying on inbound travelers were hit the hardest, and reported reduced sales and profits during the peak summer season.

[[{"fid":"12538","view_mode":"body_image_left","fields":{"format":"body_image_left","field_file_image_alt_text[und][0][value]":"Food served at the lounge of the Paradise Hotel.","field_file_image_title_text[und][0][value]":""},"type":"media","link_text":null,"attributes":{"alt":"Food served at the lounge of the Paradise Hotel.","height":485,"width":450,"class":"media-element file-body-image-left"}}]]However, some hotels in Busan turned out to be less severely affected by MERS. The Paradise hotel in Busan was one of them. Although the turnover in June reflects a nationwide impact of the fear of the infectious epidemic, the situation improved so quickly that even the late Aug. turnover witnessed a 10 percent increase compared to the same period the previous year. The spokesperson for the Paradise Hotel commented that the increase is probably an indication of pent-up demand suppressed in June. He also added that taking late or off-season vacations is emerging as a new trend, as people seek to avoid crowded beaches, congested highways, and overpriced restaurants during the peak season between late June and early July.

So, the Paradise Hotel has planned a number of promotional events. Given the hotel’s popularity as a family vacation destination, it planned fun and educational activities where both parents and kids can participate and have a fun time together, such as a fish cake-making events and music classes led by music instructors from Yamaha. The hotel has also separately made a space just for kids furnished with HABA toys and teachware, a German premium toy brand. The Haba Kids lounge promotes fun and creativity all year round. 

[[{"fid":"12539","view_mode":"body_image_right","fields":{"format":"body_image_right","field_file_image_alt_text[und][0][value]":"Cimer, the open-air hot spring on the fourth floor of the Paradise Hotel in Busan.","field_file_image_title_text[und][0][value]":""},"type":"media","link_text":null,"attributes":{"alt":"Cimer, the open-air hot spring on the fourth floor of the Paradise Hotel in Busan.","height":350,"width":450,"class":"media-element file-body-image-right"}}]]Especially for the late vacation season, the hotel is providing a special deal called the “Lounge Paradise Package” from Aug. 18 to 31. Priced 300,000 won (US$253), the deal features one night in a newly-renovated guest room and a day pass to use many of the hotel's amenities. For instance, the deal includes all day food services at the lounge, which includes breakfast buffet, dessert and light snacks in the afternoon, and some alcoholic beverages during the evening happy hour. The deal also comes with a day pass for the open-air hot spring, kid’s lounge, a gaming lounge equipped with Sony Playstations, and the city tour service.

The open-air hot spring named Cimer on the fourth floor is the number one destination for those who want to enjoy a seaside view while relaxing outside in the tub. Bordering Haeundae Beach, the hot spring has a gorgeous view of the ocean, Oryukdo Island, and Dongbaekseom Island. Guests can relax, unwind, and take in the beautiful surroundings.