Licensing Deal
The E-Land Group announced on Aug. 24 that it signed a deal with global coffee chain “The Coffee Bean & Tea Leaf,” and acquired the rights to do business in China.
An official from the E-Land Group said, “Integrating 21 years of the group’s retail experience in China and distribution networks with the global brand power of Coffee Bean, we have strengthened our status as the king of content further.”
The Coffee Bean is an American coffee chain founded in California in 1963. It is the largest and oldest unlisted coffee and tea chain in the U.S. As of Aug. 2015, the chain has about 1,000 stores in 30 countries around the world, including the U.S. and Germany.
In particular, its headquarters has great expectations for the networks of E-Land, which directly operates 7,300 outlets in 1,070 department stores and shopping malls in 239 cities in China, an official of E-Land added.
Within the next few years, E-Land plans to open and operate more than 1,000 Coffee Bean shops, including some large ones with a floor space of more than 700 square meters, regular size ones and small ones throughout major cities and regions of China.