Main Sponsor
SK Group has launched all-directional support for the success of Korean Arts Week in New York City where it is participating as the main sponsor.
According to the SK Supex Pursuit Council on July 9, SK Group is implementing various support measures for the success of Korean Arts Week, which will be held at Lincoln Center in New York City from July 19-22.
Korean Arts Week is an event that brings together the past, present, and future of Korean art under the theme of Korean culture. It is part of Lincoln Center’s Summer for the City Festival sponsored by SK Group.
SK Group affiliates such as SK E&S, SKC, SK on, SK Inc. C&C, SK ecoengineering, Passkey, Key Capture Energy, EverCharge, and Korea Investment & Securities took part in the sponsorship as well.
In addition to financial support, SK Group also organized various promotional initiatives to make the event a success. For a month from the end of June, it has been promoting Korean Arts Week and One Dance on screens in Manhattan subway stations and 80 buses in the city.
SK Group has also created YouTube content in collaboration with Just Jerk, a world-renowned Korean dance crew, to fuel people’s interest in One Dance performances.