Nurihaus and Ecomobi
Nurihaus, which operates the global influencer community Nuri Lounge, headed by CEO Baek Ah-ram, and Ecomobi, led by CEO Truong Cong Thanh, a key player in building the creative career for creators with the first all-in-one monetization platform for Creators in Southeast Asia, have announced the signing of a business agreement to support the entry of Korean beauty brands into Vietnam and Southeast Asian markets.
Recently, there has been an increased participation of creators from various countries. Simultaneously, Nuri Lounge has collaborated with over 400 K-beauty brands, and has been providing overseas expansion services through Passio in Vietnam and Southeast Asia. And at the same time Ecomobi engages in influencer partnerships, affiliate sales, and local marketing with over 450,000 influencers. Therefore, expectations are rising for higher success rates and market penetration of K-beauty brands in Southeast Asia through their collaboration.
Through this partnership, Nurihaus and Ecomobi will engage in activities like local marketing. As such, Korean brands can seek their ways to enter the Southeast Asian cross-border market, and build up the business coordination between Korean companies and Ecomobi's services. In addition, this strengthening promised to provide optimized services for Korean brands with high demand for local marketing in Southeast Asia.
Nurihaus, which began as a lifestyle-based cross-border e-commerce service in 2020, has successfully pivoted to a cross-border marketing service based on the global influencer community Nuri Lounge. Nuri Lounge has generated various success stories in the beauty, fashion, and lifestyle industries by attracting voluntary participation from over 2,000 global creators in Seoul. During the successful implementation of the International Market Project, which gathers creators from specific regions globally, efforts to strengthen solutions for Vietnam and Southeast Asia's market entry have led to the collaboration with Ecomobi.
Ecomobi, which operates Passio and conducts affiliate business and marketing in Vietnam and Southeast Asia, has experienced growth through partnerships with leading e-commerce platforms in Southeast Asia such as Shopee and Lazada with over 10000 brand campaigns and 310M USD GMV in 2022. They are strengthening their total solution for market entry in Southeast Asia by combining Ecomobi's influencer pool and Passio services, from initial market entry to sales expansion, for brands looking to enter the Vietnam and Southeast Asian markets. Ecomobi is closely associated with various investment firms in Korea. Notable participants include Naver, Mirae Asset, GS Home Shopping, TheVentures, and NextTrans.
Baek Ah-ram, CEO of Nurihaus, stated, "Nurihaus' service scope, which was created to assist the overseas expansion of Korean brands, will spread further through our collaboration with Ecomobi. We will do our best to create various success stories by leveraging Nurihaus' know-how and Ecomobi's local solutions."
Do Kim Dung, Ecomobi’s Chief Revenue Officer, expressed delightfully, "We are pleased to introduce Ecomobi to the Korean market through Nurihaus. We will make every effort to provide the optimal solution to Korean brands aspiring to enter the Southeast Asian market through the future collaboration between our companies."