Korean outdoor apparel brand NEPA has opened its flagship store in Chamonix, France on Aug. 10 (local time) for the first time in the country, accelerating the global outdoor apparel market invasion.
Situated near Mont Blanc in the Alps, Chamonix hosted the first Winter Olympics in 1924 and the first Winter Universiade in 1960. Also, since it is the starting point for climbing the Alps, mountain climbers from all around the world gather there.
NEPA said that it is the first domestic brand to open a flagship store in Chamonix, which is considered to be the “holy land of outdoor equipment.” The store offers two aboveground levels, one underground floor and total area of 469 square meters. The company has added symbolic significance by renovating the classic pub “Le Choucas,” in which climbers around the globe come and share information.
The store has the atmosphere of a mountain city and sells outdoor apparel, accessories, and children’s products on different floors.
NEPA plans to produce locally-specialized products by converging the global trend and technology and to improve its brand awareness as the leading global outdoor apparel brand. Furthermore, the company will expand its stores to other cities in Europe.
In addition to the Chamonix flagship store, NEPA opened its first overseas store in Weihai, China, in Nov. 2013.