In responding properly to the varying shopping channels and rapidly-changing preferences of customers, the retail industry is adopting an omni-channel marketing strategy, knocking down the boundary between online and offline channels.
In line with the new trend in the retail industry, a conference and exhibition titled “K Shop 2015” is going to be held for 3 days at KINTEX, from Sept. 2 to 4.
The event will be beneficial both for large distributors (i.e., supermarkets, department stores, convenience stores, franchises, fashion brands, online malls), and store keepers.
Payco, the simple payment service of NHN, the mobile scanner of Zebra Technologies, a showcase of Arneg Korea, ADT Security’s anti-theft solution, and the products and services of 200 other companies will be presented at this event.
Comprised of 30 zones featuring different special areas, the event will last for 3 days. The first day’s theme is online marketing strategy. The second day’s is digital marketing strategy. The third is design strategy. Jin Ho, the team leader of the omni-channel marketing team of Lotte Department Store; Chun Gwang-il, the team leader of logistics of 11 Avenue; and Lee Chan, the director of CJ CGV will share their experiences on the ground with all viewers.
Inside the showroom of the exhibition center, viewers will see the future of shopping stores and shopping trends, marked by virtual fittings, digital signage, people-counting technology, mobile printing, and scent marketing that use smart technology and design.
Kim Yong-woo, team leader at KINTEX, said, “K Shop is an international venue where retailers from home and countries in Asia gather in one place and showcase various products, solutions, and services that are necessary for the retail environment. It is also a business venue, as sellers and buyers gather together and conduct business.” He added, “Being the equivalent of Germany’s Euro Shop and Japan’s Japan Shop, K Shop will grow further into a professional exhibition representing Korea’s retail industry.”
You can find more information on the event at www.kshop.org.