ATSC 3.0
LG Electronics has successfully conducted a field test of Advanced Television System Committee (ATSC) 3.0, a next-generation broadcasting transmission standard.
The company announced on July 13 that it publicly demonstrated an experimental broadcast based on ATSC 3.0 transmission technology in collaboration with Tribune Broadcasting of the U.S. and Gates Air, the largest television equipment company in North America, in Cleveland, Ohio on July 9 (local time).
In the Cleveland tests LG Electronics introduced a service to simultaneously deliver ultra high-definition content and high-resolution mobile TV streams on a single 6MHz terrestrial channel. It also demonstrated the technology to transmit high-resolution mobile broadcasting content without interruption while in motion. ATSC 3.0 enables watching high-definition mobile broadcasts while driving at up to 250 kilometers per hour.
The company previously demonstrated the ATSC 3.0 transmission technology standard at the National Association of Broadcasters (NAB) Show, the largest broadcasting equipment exhibition in North America, last year. ATSC 3.0 can transmit high-resolution images such as ultra high-definition (UHD) using high efficiency video code (HEVC) technology and maximizing the efficiency of broadcasting frequencies. Also, it allows watching individually personalized broadcasts.
“This field test result shows that the ATSC 3.0 technology is possible in an actual broadcast environment. It will also contribute greatly to the development of products and services using ATSC 3.0 in the future,” said Ahn Seung-Kwon, chief technology officer at LG Electronics.